2006 Pubcon in Las Vegas

I'm posting more things i have read about what was discussed during the 2006 Pubcon in Las Vegas:

1. "Google doesn't give a lot of weight on directory links". - by Matt Cutts
My comment. it says "a lot of weight" , that means they still do give importance to it, just not that much.

2. Don't use link services, link exchanges or buy links. Rely on your good content to get ONE-WAY inbound links.

3. Keep your page titles short and simple (i usually limit my title to 100 characters). Google might look at long titles as if you're trying to stuff some extra keywords, etc.

4. Unique titles on your pages.

5. Avoid templating pages. Don't create tons of pages that have very similar content with the exception of a paragraph or two. Most of it will get flagged as duplicate content and will likely de-index most of your pages.

6. Try to keep most of your javascript in includes. Helps keep the source cleaner from a crawlers perspective since they don't have to look at it.

7. Register your site with Google local and Yahoo yellow pages. Doing so helps boost your rank in local search. A good site description when registering plays an important role in your ranking, so pay attention to it as well.