Tuesday, July 18, 2006

List of SEO Tools

Everyone, here is a comprehensive list of SEO tools that I utilize when performing SEO. If you have any questions about them, just ask. You are free to copy them and post them to your websites. I only ask that you post a link to my website along with them. Thanks

Originally posted by Wayne from World Famous Gift Baskets.
World Famous Gift Baskets, Corporate Gifts, Holiday Gifts


Google
1. Reporting Spam to Google - http://www.google.com/contact/spamreport.html
2. Use Google to search your website - http://www.google.com/services/free.html
3. Submit your website to Google - http://www.google.com/addurl.html
4. Monitor Keyword Phrases - http://google.com/webalerts (This is neat to check out however does not help that much)
5. Googles Guidelines for Websmasters - http://www.google.com/webmasters/guidelines.html (A must read new people)
6. Facts for Webmasters - http://www.google.com/webmasters/facts.html
7. Having Trouble? Contact Google Directly - http://www.google.com/ads/offices.html
8. Googles Top 3 asked Questions - http://www.google.com/contact/search.html


Froogle
1. Get your products into Froogle - http://services.google.com/froogle/merchant_email

Advertising
1. PPC with Espotting - http://www.espotting.com/advertisers...ferralTypeID=1


Website Design & Tools
1. Free Forms for your website TFMail - http://nms-cgi.sourceforge.net/
2. Validate Your HTML - http://validator.w3.org/
3. HTTP Error Code Meanings - http://www.searchengineworld.com/val...errorcodes.htm
4. Keyword Tracking - http://www.digitalpoint.com/tools/keywords/
5. Link Checker - http://dev.w3.org/cvsweb/~checkout~/...0charset=utf-8
6. Search Engine Relationship Chart - http://www.bruceclay.com/searchengin...nshipchart.htm
Bruce Clay does an excellent job of keeping this updated.
7. Link Popularity Checker (Uptime Bot) - http://www.uptimebot.com/
8. Character Counting - http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags)
9. Character Encoding - http://www.itnews.org.uk/w_qrefs/w_i...p_charsets.cfm (Ever wonder what those iso-8859-4 or utf-8 were or how to use them?)
10. Converting Hex to Dec or Vias Versa - http://www.hypersolutions.org/pages/hex.html#DectoHex
11. Ascii-Dec-Hex Conversion Code Chart - http://www.sonofsofaman.com/misc/ascii/default.asp
12. Ascii-HTML View Conversion Chart - http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ascii code on your website. Remember to use the correct character encoding)
13. Ascii Chart in .GIF Format - http://www.jimprice.com/ascii-0-127.gif
14. Customer Focus Tool - http://www.futurenowinc.com/wewe.htm (Tells you whether your website is focused on your customers or not)
15. Dead Link Checker - http://www.dead-links.com/ (Doesn't crawl links within Frames or JavaScript)
16. Adsense Simulator - http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your website before you place them)
17. Google Page Rank Calculator - http://www.webworkshop.net/pagerank_...ator.php3?pgs=
18. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)
19. Future Google PR - http://www.searchengineforums.com/ap...e::eek:rphans/ - This is an article that tells you what datacenter your Google PR is udpated on first.
20. Keyword Analysis Tool - http://www.mcdar.net/ - This tool is a must. It's quick and easy to use
21. Keyword Density Analyzer - http://www.webjectives.com/keyword.htm
22. Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one)
23. Free Google API - http://www.google.com/api
24. Rocket Rank - http://www.rocketrank.com/ - This will only check the top 20 of the following SE's:
(All The Web DMOZ AltaVista Overture Excite Web Crawler HotBot Lycos What U Seek Yahoo)
Keyword Suggestion Tools:
25. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ - This is the best one of the three
26. Adwords Suggestion - https://adwords.google.com/select/ma...KeywordSandbox
27. Overture Suggestion - http://inventory.overture.com/d/sear...ry/suggestion/
28. Link Analyzer - http://www.scribbling.net/analyze-web-page-links Analyze the ratio of internal liinks vs. external links. This is a good tool when determining page rank leakage.
29. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)
30. Link City - http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want)
31. Link Reputation - http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals baclinks pointing to the target URL along with a link survey for eack backlink.)
32. Google PR Tools - http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest but the tools are great)
33. Protect Your e-mail address - http://www.fingerlakesbmw.org/main/flobfuscate.php
34. Digital Points Ad Network - http://www.digitalpoint.com/tools/ad-network/?s=2197 - After using all of the tools and more on this page. This has helped out the rankings faster than anything else.
35. Sandbox Detection Tool - http://www.socengine.com/seo/tools/sandbox-tool.php - Is your website being sandboxed?
36. Spider Simulation - http://www.submitexpress.com/analyzer/ - See what the spider sees on your website
37. SEO-Toys - http://seo-toys.com/ - These are some things that I had in my favorites. Some of them are okay.
38. Multiple SEO Tools - http://www.free-seo-tools.com/ - This website has a variety of misc. tools on it that you can use to better your search engine rankings.
39. Bot Spotter - http://sourceforge.net/projects/botspotter - This is a phenomenal script that will track what bots hit your website at what times. (Runs on PHP enabled websites)
40. Net Mechanic - http://www.netmechanic.com/toolbox/power_user.htm - This will break your website down and tell you any errors that you may be unaware of.
41. Statcounter - http://www.statcounter.com/ - This will track your clients throughout the dynamically created pages of your website. This is a free service. (of course I don't have to mention this to you guys)
42. Dr. HTML - http://www.fixingyourwebsite.com/drhtml.html - This will test your website for any errors that you may be unaware of and tell you how to fix them.
43. Page Rank Calculation - http://www.sitepronews.com/pagerank.html


Webmaster Forums
1. Web Pro World - http://www.webproworld.com/forum.php
2. Webmaster World - www.webmasterworld.com
3. Digital Point - http://forums.digitalpoint.com
4. Search Engine World - www.searchengineworld.com
(There are 10,000,000 others but those are some good ones)

Newsletters & Articles
1. Site Pro News - www.sitepronews.com (This guy has some great articles however he tells you up front he knows nothing of SEO)
2. In Stat - http://www.instat.com/ (This has some decent insite)
3. Page Rank Explained - http://www.webworkshop.net/pagerank....olbar_pagerank
4. Seach Engine Ratings and Reviews - http://searchenginewatch.com/reports/
5. Database of Robots - http://www.robotstxt.org/wc/active/html/index.html
(Ever wondered anything about the spiders that are out there?)
6. Guide to deisgning a website - http://www.webstyleguide.com/index.html?/contents.html - This is an online book that tells you the basics of website design.


Webmaster Information
1. Want to know where all of the Internet traffic is at? - http://www.internettrafficreport.com/main.htm


ISAPI Rewrites
1. URL Replacer - (Free) - http://www.motobit.com/help/url-repl...od-rewrite.asp
2. Mod Rewrite2 - ($39.90US) - http://www.iismods.com/url-rewrite/index.htm
3. URL Rewrite - (23.00EUR) - http://www.smalig.com/url_rewrite-en.htm

Link Exchanging
1. Links Manager ($20.00US /mo)- http://linksmanager.com/cgi-bin/cook/control_panel.cgi (This is great for the beginner however you will find out that you need to majorly adjust your pages manually in order to pread page rank throughout them otherwise you end up with 20 pages with no PR and 1 page with PR.)
2. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)
3. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)


Search Engine Submissions
1. Submit Express - http://www.submitexpress.com/newsletters/dec_15_00.html (A lot of people utilize this service. I don't utilize it)
2. Alexa - http://pages.alexa.com/help/webmaste...tml#crawl_site
3. AOL - http://search.aol.com/aolcom/add.jsp
4. DMOZ Dummies Guide - http://www.dummies-guide-to-dmoz.org...not_google.htm
5. DMOZ Instructions - http://dmoz.org/add.html
6. DMOZ Resource Forum - http://resource-zone.com/forum/showthread.php?t=396 (This is where you go when you website doesn't show up in DMOZ after you have submitted READ THEIR RULES FOR ASKING)
7. ExactSeek - http://www.exactseek.com/freemember.html
8. Google - http://www.google.com/addurl.html
9. Yahoo http://submit.search.yahoo.com/free/request (You must have an account)
10. Yahoo Directory Help - http://docs.yahoo.com/info/suggest/appropriate.html
11. Yahoo Express Submit TOS - https://ecom.yahoo.com/dir/express/terms (After reading the TOS for Yahoo, I would never submit my website to Yahoo and pay the $300.00 to due so- Everyone, I broke down and was forced to pay the $300.00. The website would not get past 30 for months and about 2 weeks after we paid it we are now number 10.)
12. Yahoo Submit Help - http://help.yahoo.com/help/us/dir/su...uggest-01.html
13. MSN - http://beta.search.msn.com/docs/submit.aspx?


If you have any tools that are not listed here and would like to add them, please do. This is only a partial list of the tools that I utilize. It would take way too long to provide everything. If you are looking for a specific tool let me know, chances are that I probably have it.
(This is an advanced tool for finding out what you need to get your PR to the next level.) (Obfuscates your e-mail so spambots don't pick it up from the Internet)
__________________
Wayne

Monday, July 17, 2006

Google is Cloaking!

Google Caught Cloaking and Keyword Stuffing?

A short while ago, Threadwatch member Adam_C discovered what for all appearances seems to be Google pulling dirty SEO tactics on it's own pages and thus going against it's own guidelines in an effort to rank highly within it's own results.

Cloaking
Cloaking is covered in Google's guidelines as something strictly not to do:

  • Don't employ cloaking or sneaky redirects.

Although there is some debate within the SEO industry as to what exactly cloaking is, in it's simplest form it is showing one page to search engines, and a different page for users - much of the debate hinges on intent.

Here's how Google define it in the Google Webmaster FAQ

The term "cloaking" is used to describe a website that returns altered webpages to search engines crawling the site. In other words, the webserver is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they'll find when they click on a search result. To preserve the accuracy and quality of our search results, Google may permanently ban from our index any sites or site authors that engage in cloaking to distort their search rankings.

Keyword stuffing
Keyword stuffing is, as you might expect, the practice of stuffing a page with the keywords you wish to rank for - without off page optimization it's worse than useless, but combined with incoming links, and cloaked to appear normal to visitors (they see a nicely worded page, search robots see the kw stuffed page) it can be highly effective.

So where do Google come into this?

If you look at this Adwords page on Google you'll see at the top of your browser, the title:

Google AdWords Support: How do I use the Traffic Estimator?

That's what normal visitors like you and me will see when visiting the page.

Now have a look at Google's cache of the same page - Notice the change in the title? It now reads:

traffic estimator, traffic estimates, traffic tool, estimate traffic Google AdWords Support ...

You think they want to rank for traffic estimates? I'd say they did...

Update: In the comments of this post, fishyking points out that the keyword stuffing has been done globally...

If true, what are the implications?

There is much debate around the way Google handles cloaking, in fact, many webmasters and SEO's feel thier is a need for a change in Google's official policy, but that's probably a discussion for another day.

For now, the implications are simple - If Google can do this on it's own pages, why can ordinary webmasters not? Google's keyword stuffed, cloaked title would be hard to describe as anything other than an SEO tactic not so much frowned upon, but full on hated by the Search giant itself.

Unless they can pull something out of the bag on this regarding an explanation, i'd say they've just been caught red handedly doing one of the very things they ban websites for, and consistently tell webmasters on forums and blogs not to do.

Friday, July 07, 2006

Mr know-it-all

I know you've been looking at my sites. So for you Mr Know it all, no one can guarantee a google position since no one knows all the algorithms Google use, I'm not even sure that you can do it "organic" that the keyword has 19 million results and the third place site has a PR4 and probably a good amount of trustrank. So if you think you can do it in 3 days, go ahead and show me what you got :) Anyway, good luck with your sites. Whoever told you that, the only advice i can give you in the world of SEO is: don't trust people that tries to make it sound damn cheap, succesfull and easy. If it smells like a donkey and walks like donky, then it's not a pony.

Wednesday, July 05, 2006

Google Toolbar

Posted at SEO Chat

Google toolbar is sending out private information about your site when installed in your computer. Google toolbar will let google know more about website traffic in general . Though, it may not harm, some of the seo's prefer not to use this tool. If you enable pagerank, it will start sending anonymous information to google .